Turn Your Existing Team Into In-House Content Creators for Social Media
Book Oysterly Media for training and empower your people to create authentic, scroll-stopping content that skyrockets engagement and builds trust faster than any ad campaign could.
Employees are your most powerful influencers
Whether you’re a small business or a global company, we all face the same challenge: feeding the social media beasts with fresh content.
The never-ending demand for new content is exhausting.
Feeling stuck when creativity runs dry? You're not alone.
Keeping up with every platform’s updates can feel impossible.
Trying to stay authentic without losing your brand’s polish?
Paying top dollar to create content, yet engagement is low?
Social media is not going anywhere and will become more complex.
But here’s the good news: it doesn’t have to be this hard.
People trust people, not faceless brands.
Our Employee Generated Training gives your people the tools, confidence, and strategy to create relatable, on-brand content for your company’s social profiles.
Company Culture
Employee generated content gets 8x more engagement than official company content,
Attract Top Talent
Turn your workplace culture into your greatest magnet—draw in world class talent and cut recruitment costs.
Save Time & Money
Create more content and scale your social media presence—no massive budget required!
Your employees’ voices are one of your brand’s most valuable assets.
Break Down the Barriers to Employee Generated Content
You can’t just force your team to create EGC and hope your social media stand out —it takes inspiration, not pressure!
But our proven Oysterly Media EGC Framework makes it easy.
When employees feel valued and supported through EGC, the benefits ripple across your business:
Happier employees who feel more engaged
Higher productivity and fewer sick days.
A talent magnet effect, attracting exceptional candidates drawn to your culture
That’s why leading brands—like Salesforce, Sephora, Accor Hotels, and PwC are investing in EGC. It’s not a nice-to-have, it’s a must.
Our Employee Generated Content Training
Your team will love creating content that moves the needle for your brand.
Grow Employees into Advocates
Boost employee morale by equipping your team with the confidence and tools to create impactful EGC that delivers real results.
Create Compelling EGC
Your employees’ voices are your brand’s greatest assets. Pre-approved video templates ignite creativity and help you tap into viral trends.
Culture Drives Success
Build a culture of inclusivity by giving your team a voice. Engaged employees on social media make organisations 58% more likely to attract exceptional talent.
Maintain Brand Control
Our robust EGC framework and brand guidelines provide structure and seamless approval processes. You will increase your content output while staying on-brand.
Our Proven Employee Generated Content Training
Our EGC workshops go beyond content creation—they empower your people to become authentic storytellers and humanize your business.
76% of people trust content shared by “normal people” (like employees) over official brand messaging.
EGC Ideation Blueprint
Identifying Key Talentt
Oysterly Media Video Framework
Incentive Process
Organise & Approve
Stop wasting money and time on large brand campaigns because the most powerful influencers are already in your business.
Oysterly Media’s Triple A Effect
Activate Workplace Culture
Amplify your Products
Attract & Retain Talent
Empower Your Team
Step 1
Book a Call
We’ll talk about your content needs and who you’d like to empower.
Step 2
Train Your Team
We’ll come to you and create an engaging hands-on workshop experience you and your employees will love.
Step 3
Scale Your Content
Without hiring extra people you now have a clear plan and a trained team on how to create and publish more content, consistently.
Make EGC Your Competitive Advantage
The numbers don’t lie. EGC is transforming how brands connect with their audience:
8x More Engagement
Content created by employees generates 8 times more engagement than brand posts. (Source: Social Media Today)
23% Higher Revenue Growth
Companies with employee advocacy programs, including EGC, report significantly higher revenue growth. (Source: Hinge Research Institute)
24x More Shares
Content shared by employees is reshared 24 times more often than content from official brand channels. (Source: LinkedIn)
76% More Trust
76% of people trust content shared by “normal people” (like employees) over official brand messaging. (Source: Edelman Trust Barometer)
58% Talent Attraction Boost
Companies with engaged employees on social media are 58% more likely to attract top talent. (Source: LinkedIn Talent Solutions)
Most Frequently Asked Questions About Employee Generated Content (EGC)
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Employee-generated content (EGC) is content created by employees that showcase their experiences, perspectives, and the workplace culture of the company in an authentic way.
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EGC plays a crucial role in enhancing the authenticity and trust of a business. People are more likely to engage with natural content created by employees than traditional branded content. Additionally, Employee Generated Content strengthens employee engagement morale and extends the company’s reach on social media.
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Employee-generated content training is designed for companies who want to empower and train their people to create EGC. They are forward-thinking and see the value of their people as the most valuable asset in their business.
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EGC training focuses on the art and science of creating engaging short-form videos that can be shared across a company’s primary social channels, including Instagram, TikTok, LinkedIn, Facebook, YouTube, and other platforms where Employee-Generated Content thrives.
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Employees participating in EGC training learn valuable skills such as content creation, storytelling, video editing, social media best practices, writing captions, selecting hashtags and aligning their Employee Generated Content with the company’s brand guidelines.
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We create Employee Generated Content guidelines that align with the company’s content strategy, values and branding. This ensures robust brand safety without stifling your employee’s creativity. We implement an EGC review process in the company so that every content piece is checked and approved before posting.
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The success of Employee Generated Content initiatives can be measured through key metrics such as engagement rates, content reach, conversion rates, employee surveys and the impact on recruitment or brand perception.
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Employee Generated Content is typically stored in a centralized content repository or a digital asset management (DAM) system, making it easy to organize, access, and utilize the EGC effectively. At Oysterly Media, we recommend a standout storage and organization system which is taught in the EGC workshop.
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A designated project lead within marketing or another department can manage and organize the submission of Employee Generated Content. This ensures all content is checked, approved and distributed for massive exposure across social media.
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Companies will establish an approval process to review Employee-Generated Content for compliance, quality, and alignment with brand guidelines before publication. We’ll teach you exactly what to look for because maintaining authenticity is key for EGC. There’s a special art to the review process, and we’ll help you master it.
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Companies can offer a range of incentives for Employee-Generated Content, both monetary and non-monetary. We’ll explore options tailored to your business, such as rewards, recognition, or providing expert training to help employees enhance their skills. It’s worth noting that EGC initiatives are often voluntary, making it important to create a program that motivates and excites your team.
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The content will be posted across the company’s social media channels, helping to humanize the brand and amplify employee voices.
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Employee-Generated Content includes various formats, such as blog posts and photos, but short-form video is the most impactful. This format can be shared across LinkedIn, Facebook, Instagram, TikTok, and YouTube, enabling companies to spotlight employee stories and showcase different aspects of their culture across multiple platforms.
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Employee-Generated Content (EGC) offers potential candidates an authentic glimpse into the company’s culture, values, and work environment. By showcasing real employee experiences and day-to-day moments, EGC builds trust and relatability, setting your brand apart from competitors. It humanizes your company, making it more appealing to top talent who are seeking a workplace that aligns with their own values and aspirations. Additionally, EGC highlights employee engagement, which can be a powerful indicator of a positive work environment. Jobseekers are turning to social media to find work: 58% of jobseekers search for information about potential employers on social media.
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Risks of EGC include inconsistent messaging or disclosure of confidential information. These risks can be managed through clear social media policies, EGC training, and content monitoring processes.
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Successful EGC campaigns, such as those created by Oysterly Media, Salesforce, Accor Hotels, and Sephora, demonstrate the power of Employee Generated Content in increasing engagement and reinforcing a company’s brand image through authentic storytelling.
